When a social entrepreneur and a traditional artist designer decide to come together as a team to start a fashion brand called Jhalak, what you see is sustainable fashion and an appreciation and revival of old craft techniques.

As a team we are committed to creating timeless pieces of art on fabric that are treasured as heirloom pieces over generations. Our artisans work tirelessly to create our visions into reality. We aim to preserve their craft by only using traditional embroidery techniques for all our ensembles. We are committed to upholding fair employment practices for our artisans and ethical sourcing for all our products. Each piece of clothing you buy from Jhalak provides livelihood for the artisan.